John Barron: Today, we wanted to introduce you to some of the key players in the creation of The Word on Fire Bible. Everybody has talked about how beautiful it is and how wonderful the design is. We wanted to focus on that. And first up, I wanted to introduce Rozann Lee, who is the Senior Creative Director for Word on Fire.
Rozann Lee: Hi, John. Thanks. Happy to be here.
JB: Congratulations on the Bible, but really, congratulations on all that your eye for design has brought to Word on Fire over the years. Word on Fire is known for all of its beautiful productions and beautiful products, and Rozann has had a hand in overseeing and creating virtually all of those. You've done everything from flyers to designing emails to designing books to helping with the graphics on all of the films—the overall look. But there probably was never a project like the Word on Fire Bible. How did this idea come about? Give us the genesis of it.
RL: Absolutely. The Word on Fire Bible definitely is definitely our magnum opus in the design department and I think probably in the Publishing team too. With the whole ethos of the ministry and evangelizing the unaffiliated, there was the obvious necessity of introducing people to the great story of salvation history.
And Bishop Barron, obviously, is very gifted in explaining that story. And with every Bible we saw on the market that looked beautifully produced, there was lacking that evangelical element. There were all kinds of scriptural exegesis, and definitions of words, and the history of different passages, but there wasn’t that enlightening preaching style of commentary.
So we’ve always, always wanted to present that: from Word on Fire, through Bishop Barron, to the unaffiliated as a way to encounter Christ.
So that was always on the back burner, but it was something that seemed so Herculean in nature that it was very difficult to put together. But about five, almost six years ago now, the Publishing team really started combing through all of the publications Bishop Barron has produced—from his books, to his sermons, to his articles, to his commentaries—and aligning them with the different scriptural passages. And he’s also produced new content. And so they really put together that content, and we finally decided we've got to do something with this. So that’s the genesis.
JB: And then as you said, between Bishop Barron and our Publishing team—Brandon Vogt and Matt Becklo, in particular—they put together all of the content and commentary. This thing was coming together, but then it was all sort of dumped on you to figure out how we make this beautiful, how we make this readable, how we make this useful. And that must have been a daunting prospect to think, “Oh my gosh, I’ve got to do a Bible!”
RL: Sure, absolutely. And I think we’ve talked about this before, but looking at the Bible, especially in retrospect, I didn't know what I didn't know. So as the chapters would become complete and we got a sampling of the content from the Publishing team, we would mock up some chapters and styling and see what it looked like for approval.
And the other designer on staff Cassie and I would look at each other, and we didn’t know what we were doing but assumed we’d learn as we went. But we were petrified of the task of designing the Bible because it’s something that lives on forever.
And there are so many elements of the scriptural text that go along with the commentary. You have to make sure they all fit on the right page. If you change anything, it bleeds to the next page. There’s so much to learn, and it’s a whole different area of design than we’d ever experienced, even doing some book design. So obviously we were overwhelmed as that final document came into our hands.
JB: Well, you know what we wanted to accomplish with this Bible: that it would be evangelistic, that there might be an audience who had never really encountered the Bible in a meaningful way before, and that this would be a great way to introduce them to it. So what has turned out here—and I guess it's no surprise, really—is that everybody wants this Bible. It’s not just for a small segment of the audience. Everybody is interested in how this has played out, how the commentary brings new richness to the Scripture. But what did we want to accomplish with this Bible? And do you think we’ve pulled it off?
RL: Yeah, according to the ethos that Bishop Barron and Word on Fire have set into motion, we wanted, just like you said, to lead with beauty. We wanted the Bible itself, the Word of God, to be captivating, but we wanted to present it in a way that elevates that captivation with beauty. And we aimed at the unaffiliated, but as believers and as practicing Catholics, we wanted it to appeal to everyone and be a rich spiritual experience for even the most devout Catholic who knows all of the biblical exegesis. And so we’ve gotten a lot of positive responses from customers in that line, and we’re very grateful, obviously, to the work of everyone on staff and to our generous donors but most importantly to the Holy Spirit and to the intercession of our patron saints, because this couldn’t have been accomplished without them. There’s some miraculous things in place for sure.
JB: Rozann, you talked about how we had assembled all this content. We knew how big a project this was going to be. You didn’t know what you didn’t know. Suddenly the entire onus was on you to bring this thing to fruition. You mentioned the working of the Holy Spirit, so you would probably characterize a phone call we got out of the blue from a couple of guys in Omaha that really set the final lap of this project in motion as such?
RL: Yes, I’d love to talk about that. I feel that with every project we’ve had in Word on Fire’s history, when we have run up against not knowing what to do next or a lack of understanding or skill, God provided the people and the team. That’s been my experience as creative director. Almost everything that’s turned out well has been the result of fantastic people that God has just put in our place.
But, yes, two weeks before the final content document for the first volume of the Bible was presented to us, we got a very providential email from two young men in Omaha that were both designers and had attended Bible study all throughout college together. They had this impetus, on the side of their design careers, to create a beautiful, well-produced, visually engaging, and content-engaging Bible for the Catholic world—like a lot of the Bibles you see in the Protestant world. And they had the requisite design skills to produce it but didn’t have the content. So they had been listening to the Word on Fire Show, and they knew that they could potentially gain that content from Bishop Barron, and as a shot in the dark, they sent us an email. And like I said, the timing was incredible.
We got the email, and we were all so excited. I had to lower my excitement a little bit to write back and say, “Can we see your portfolio? What’s your vision for this? What’s your timetable? What’s your availability?” And everything just snowballed into motion from there. And those two young men are Michael Stevens and Nicolas Fredrickson.
JB: Rozann, I want to just congratulate you on the Word on Fire Bible, and good luck with all of the future volumes and all that you do at Word on Fire. Thank you so much.
RL: Thank you, John.
John Barron: Now we want to introduce the guys behind that providential email that Rozann was so grateful to receive. We’ve got Nicolas Fredrickson and Michael Stevens with us, and these guys are a couple of young designers from Omaha. Michael and Nicolas, tell us a little bit about yourselves.
Nicolas Fredrickson: Michael and I both knew we wanted to do creative things with our careers, so eventually we got led to the graphic design path.
Michael Stevens: Yeah, one of the pivotal moments in our friendship was when we started a Bible study after college where we started bonding over graphic design as our shared discipline. And from that came a lot of talk of not only graphic design and the Bible, but how those two things can overlap.
JB: And what were you thinking? You’ve said that there were a lot of interesting Bibles in the Protestant space, but you felt that there was perhaps something missing in the Catholic space or something different you perhaps wanted to pursue.
NF: Yeah, so during our Bible study, which we did for probably three or four years, I found this blog that was just dedicated to reviewing Bibles. They had these great images of these masterpieces of print. So I started learning about different leather types, different binding types, and what makes something an heirloom.
While I was researching this, I had a Bible that I’d been using pretty heavily for about three years and taking notes and highlighting and all that good stuff. And it was starting to fall apart. The leather was peeling because it wasn’t actually leather. The binding was tearing and pages were starting to get loose. And I’m like, well, what in the world: if it’s a Catholic book and it’s non-Catholics who are really paving the way with treating it with great respect, there’s clearly something missing in the Catholic world.
So at first, it was a thought that, well, I hope somebody does something about this eventually. And then as time went on and we got to talking, it then became, well, maybe we’re the ones that are supposed to be doing something about this.
JB: And in the background, you were following Bishop Barron, listening to the podcast, and you obviously liked some of what you heard.
MS: Absolutely. I would say that at one point, I was a daily listener of the Word on Fire Show. And so much of that was informing what I was thinking about the Bible and conversations that we were having at our Bible study–about the Church’s need to reinvigorate at a parish level and individual level. Catholics need to reinvigorate the reading of the Bible, the Gospels particularly, of course, being the most important books. And I was also thinking about how that interfaces with the Church’s tradition of philosophy, theology, and art. So those all became ideas that were ingredient to the Word on Fire Bible idea that eventually progressed.
JB: So you had some ideas and you decided, “Let’s send an email to Word on Fire and just take a shot in the dark,” right? How did that come about and how did it live up to or meet your expectations through the response?
NF: Well, thoroughly disappointed. . . . No, I’m just kidding. Before we sent the email, we had been thinking of what we wanted this to be. Like I was saying earlier, not only did we want this to be something of an heirloom, something we could hand down to our children, but we also wanted there to be certain bits of commentary that could really show the beauty of the two thousand years of Catholic tradition. So we got to thinking, well, maybe we can showcase this through art or different Church Father commentaries, or maybe there are some more excerpts from saints and things like that. And so we had this idea that we’d been working on, and we were both listening to Word on Fire, and we thought they would be the perfect people to pair with because we didn’t know how we were going to gather all this content.
So we reached out to them and explained the idea, and they said that they had been working on this same idea, but they just didn’t have the design capacity to pull it off. It was just the perfect pair.
JB: It is kind of amazing. You know, this Bible’s been years in the making, but you guys really only got involved for the heaviest lifting over a year’s time. So it’s fascinating. Here you’ve got all these ideas and you just need, you know, content. You message Word on Fire. They have all the content beautifully curated. It’s ready to go. So now, the onus was on you—you had to assemble this entire thing. Talk about that process a little bit: what your thoughts were, how daunting it was, how it worked out.
MS: So it was a complex process, definitely: without a doubt, to date, the most ambitious graphic design project I’ve ever been a part of. I think that it was important that Nic and I figure out not only how we were going to handle our side but how Word on Fire was going to be working with us. And it was, I think, in so many ways, a collaboration—a true partnership where Rozann was so incredibly generous in providing creative freedom to us. When the manuscript was turned over, we were given pretty much free rein to work within the original concept that we had presented. We showed three different broad creative directions that we were thinking about, but once that was decided, we were again given the freedom to do some really exciting things—like design a custom typeface.
JB: Let’s talk about that. On top of everything else that you guys were putting together here, you designed your own typeface or font. What prompted that thought? And how does one create a font?
MS: That’s a great question. I had been really interested in typography for years, and Nic is actually a letterer and a typographer by trade. That’s his focus in graphic design. So we both have this really intense interest in typography as designers. Right from the outset, we knew we would be looking very carefully at how we’re using fonts and typefaces. So we created a Roman inscriptional capital, kind of like the capital you would see on a courthouse—or St. Peter’s. That’s the typeface for the text of the quotations.
JB: Talk about creating an heirloom. Here’s a book with a unique typeface on top of everything else. The other interesting thing that you guys helped bring to the project was this concentration on artwork from the last twenty centuries. There has been so much great art inspired by the Scriptures, and it can oftentimes illuminate and help explain the Scriptures. Talk about that process: choosing the art, deciding to use the art. And as you know, it turned out, Michael, that you ended up writing all the commentary that went along with the artwork, which is a wonderful addition. Talk about how that all came to be.
MS: I think from the outset that Nic and I wanted this to be the most beautiful Bible made in modern times. So we were looking back to the medieval illuminated manuscripts for inspiration and we knew we wanted to incorporate this vast tradition of Catholic art. In order to curate that, it wasn’t difficult, honestly, to find gorgeous artwork. As Catholics, I think we have access to the greatest tradition of visual art mankind has ever produced. So it was really a question of how we narrow this down, this wealth of artwork. But I think that in a lot of ways, we were trying to present some of the highlights, kind of a tour of some of the greatest of the great pieces.
NF: Yeah, we wanted to emphasize the entire scope of the tradition. Michael did a great job of picking not only pieces from the medieval era but then also some modern art pieces as well. So there’s a really broad spectrum of art in there.
JB: It’s wonderful. Aside from all the design aspects and trying to incorporate all of this beauty, you guys and the rest of the design team had to figure out how we were gonna print this thing. We have so much wonderful, beautiful content going on here. Who can print this and who can do it at a level that we are interested in—in terms of the binding and in terms of the stitching? You guys were involved in sleuthing who could do this kind of thing. And it was kind of a search that took us a little bit around the world and narrowed down pretty quickly.
NF: That was the big question, because we knew what we wanted and it was a matter of getting it executed well. We didn’t want to get 90 percent of the way and then drop the ball on the last 10 percent. So this ended up just being one more level of research. Using that Bible blog that I was talking about that reviewed these premium Bibles, I noticed that there was a pattern of the best of the best that were printed at just a couple of different places. It seemed like you had to go either here or there. Royal Jongbloed was one of them, and then L.E.G.O. was another one—not the kids’ LEGO brand!
L.E.G.O. is an Italian acronym for this other print shop that produces these premium Bibles. We got into talks with both of these companies explaining our idea, and L.E.G.O. ended up being the best fit, because not only did they have experience in creating ultra high-quality Bibles but they were also there to creatively help us figure out how we would print art at a really nice level. When you think of most Bibles, you have this really thin, oftentimes tissue-like paper as a Bible paper, and we knew art wasn’t going to print well on that. So we had to figure out, well, what’s the middle ground? Because we obviously want the art to look really nice. And so they were there to answer so many of our questions and produce something that surpassed our expectations.
JB: It seems like you made the right choice. I was also curious about the entire printing process, the approval process, the proofing process. You were obviously not over there doing press checks in Italy every night, but how did that proofing process work?
MS: It was a lengthy process, definitely. I think that what made the Word on Fire Bible so challenging from a production standpoint was not just the gold ink on its own or the gold gilding around the edges of the book, or the leather, or the artwork like Nic was talking about. It was the combination of all these things into a single volume.
So we needed to find a paper that performed, like Nic said, for the full-color artwork but also felt like a novel—that you could read pages and pages of text comfortably on. Something that could handle the gold ink in these pull quotations. All of that was a huge challenge. Those kinds of things were what we were really looking for in these proofs. Is it performing well in all of these categories? Are we getting the clarity that we want with the artwork? Are we getting the typesetting as razor-sharp as we possibly can? It was making sure in all of these different areas that we were really reaching the bar that we were hoping for.
JB: Just one last thing. Now that a lot of people have seen the Bible and a lot more will be seeing it, what’s your reaction to the reaction to the Word on Fire Bible?
NF: It sounds cliché, but I think I’m just constantly getting goosebumps. I’ll just look at the reviews that people post on YouTube, and I’ll see things like an atheist saying, you know, “I’m not even a believer, but this moves me a little bit.” So we’re getting all sorts of responses from all sorts of people. It’s not just this Catholic-only club but it’s people from all walks of life really appreciating the beauty of this thing. That’s exactly what we wanted, but to see that actually unfolding is pretty satisfying.
MS: I think immense gratitude is my main response. The fact that God orchestrated this coming together of Nic and me and the Word on Fire team–what can I say to such generosity before the Lord? It’s so wonderful. I think it’s also a sense of maybe vindication, in a way, that the tradition of the Church’s glorious art combined with Scripture can still speak as powerfully as ever, that these pieces of art that are framed in this book, even though they’re hundreds of years old in some cases, are still moving people just like they did before. So, yeah, kind of a sense of gratitude and inspiration at the glory of what the Church offers. Absolutely.
JB: Well, thank you, gentlemen. We are tremendously grateful as well that you emerged, to help us with the Word on Fire Bible, and we look forward to continuing work on the next editions as they come together. So thank you so much for joining us today.
The Word on Fire Bible makes one of the hardest books to read more beautiful and accessible. Designed as a “cathedral in print,” it is meant to open up Sacred Scripture in a new and deeper way to any reader. If you want more content like this article, experience the Bible like never before, wrapped in 2,000 years of insight, art, and tradition with The Word on Fire Bible!
Dr. Scott Hahn is the Fr. Michael Scanlan Professor of Biblical Theology and the New Evangelization at the Franciscan University of Steubenville, where he has taught for over thirty years. Author or editor of over forty books, Dr. Hahn is also Founder and President of the St. Paul Center for Biblical Theology (www.stpaulcenter.com).
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In this issue of Evangelization & Culture, you will see the Catholic faith through the unique lens of Bishop Barron. Explore some of Bishop Barron’s theological writings, as well as the saints, spiritual masters, and mentors who played a key role in his own spiritual and intellectual formation. Dr. Eleonore Stump unpacks the mind of St. Thomas Aquinas. Dr. Matthew Nelson reflects on the pivotal influence of Robert Sokolowski. Dr. Scott Hahn examines the inner logic of Sacred Scripture through Barron’s biblical hermeneutic. Finally, Bishop Barron shares his lecture given at Oxford University on St. John Henry Newman and the New Evangelization.
BISHOP ROBERT BARRON